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Matteo Proietti "PRIME"
Rome, Italy.
20-05-1994.
"PRIME"it is an artistic impulse, son of the union between music, graphic arts and fashion.
His real tendency is to go against it, valuing diversity, abolishing canons and rules, so that each individual can show us the world through his own eyes.
Nowadays minds are increasingly influenced and deprived of their true selves and our aim is to free them by encouraging them to express themselves in their most sincere form, without fearing the judgment of others.
"PRIME"it is not a person, but a concept.
It's all of you, it's your most intimate and true part, it's the emotion of those who have no voice but want to scream.
"PRIME" is the echo of a free scream without borders.
"MISSION"
We are an artistic collective of subversive minds who want to praise our unique and unrepeatable life available.
The daily expression of one's true self through the clothes we wear, the celebration of life with music, light and dance events, where everyone will be an integral and active part of the whole.
The last ones, the outcasts, the marginalized, those who have never had a voice, will scream to the world who they are.
Non-exclusivity differentiates us from the rest of the world, depriving us of the fear and obligation of labels.
Diversity is the only thing that makes us unique, fearless and free.
We are what we are, we are not what others thinkre are.
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